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Understanding your web designer

Understanding your web designer

It's time to speak like a pro! As a founder and marketer you have to wear many hats and understand what everyone is saying and be on the same page. Here's an initial list of terms to keep in mind to understand your designer friend 😅 What other terms should be...

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What I’m reading in December 2020

What I’m reading in December 2020

Preparing the December reading stack ✌️ 1️⃣ Show your work - Austin Kleon2️⃣ Out of the Silent Planet - C.S. Lewis3️⃣ Obviously Awesome - April Dunford4️⃣ The Ultimate Sales Machine - Chet...

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On keeping happy customers

You spend half your budget on acquiring customers but to be successful you need to keep them... and keep them happy Happy customers will spend more each month and will keep buying from you If they are upset, or not seeing value, they'll cancel, quickly. One way to...

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Focusing on traffic instead of conversion

Conversion matters. But improving 5% of nothing is still... NOTHING! 🤯 For that very reason many times you should be focusing on traffic instead of conversions. Sometimes founders get me in to solve a conversion issue."We need signups", they say... "What's...

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Sony advert – 1983

Sony advert – 1983

Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.

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Friday morning strategy sessions

Friday morning strategy sessions

Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products - what to say, how, where... The ideas are in the founder’s/owner’s/marketer’s head but it’s often...

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Cognitive load

Cognitive load

Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...

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The creativity of product information

Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...

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Remove any tech-specific words

To explain what your company does in simple terms start by removing any tech-specific words from what you're saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics... things like AI, Blockchain, Machine...

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Zoom waiting rooms

Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...

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