Blog
It’s obvious in your head but you’re not saying it
What’s your customer’s view on the problem you solve? What alternative are they using to solve this? Why are you different? And why is that meaningful? These are some of the questions we try to answer when looking at your product and homepage. Sometimes you are way...
Understanding your web designer
It's time to speak like a pro! As a founder and marketer you have to wear many hats and understand what everyone is saying and be on the same page. Here's an initial list of terms to keep in mind to understand your designer friend 😅 What other terms should be...
Value is about the other person, not about you.
Value is about the other person, not about you. One of the simplest changes you can do is to reframe the value which your product is giving. “Here’s what our product can do” And “Here’s what you can do with our product” Both sound similar But are completely different...
Web analytics doesn’t tell you the full story
Improving the customer experience of a product is an art and an opinion. or is it? 🤔 The truth is, you need more than just what Google Analytics tells you to see what's really happening in between the recorded pages and the clicks. One of the first things I...
What I’m reading in December 2020
Preparing the December reading stack ✌️ 1️⃣ Show your work - Austin Kleon2️⃣ Out of the Silent Planet - C.S. Lewis3️⃣ Obviously Awesome - April Dunford4️⃣ The Ultimate Sales Machine - Chet...
On keeping happy customers
You spend half your budget on acquiring customers but to be successful you need to keep them... and keep them happy Happy customers will spend more each month and will keep buying from you If they are upset, or not seeing value, they'll cancel, quickly. One way to...
Focusing on traffic instead of conversion
Conversion matters. But improving 5% of nothing is still... NOTHING! 🤯 For that very reason many times you should be focusing on traffic instead of conversions. Sometimes founders get me in to solve a conversion issue."We need signups", they say... "What's...
Upselling in e-commerce
Some very last minute tip to improve your Black Friday and Cyber Monday ecommerce selling. 🤑... there's still some time to include an upgrade flow 😉 What I really like about this is that when done right, cross-selling and upselling can add to your...
Remarkable SaaS companies measure KPIs in these 4 categories
Continuous growth is essential for any startup.And f you don't know how you're performing you can't measure your success... or failure...Successfully growing a business means tracking metrics across multiple areas.But after you've put your analytics software in place...
All the organisation has to be on board
When focusing on a Product-Led Growth strategy, it is essential to have all the organisation on board. Product-Led Growth leads with the value of the product to enable growth, rather than through Marketing or Sales. As users gain value from using the product they will...
3 questions you need to be answering quickly to increase website conversion
Over the last few months, I've run this exercise with 27 startups and we were all impressed at the level of clarity they were able to go away with every-single-time. 🚀 It helped them gain a simple way to describe their products in a concise way.And also gave...
Sony advert – 1983
Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.
We always write about that bigger business goal
What’s your business goal? Your North Star? What are you trying to achieve? Everything you write should be aligned to that larger business goal. Every blog post, Every video, Every website header, Every landing page... Ask yourself “what goal is this serving?” This...
Friday morning strategy sessions
Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products - what to say, how, where... The ideas are in the founder’s/owner’s/marketer’s head but it’s often...
Understood the fastest
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money.
Simplicity = Money
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money
Cognitive load
Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...
The creativity of product information
Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...
Remove any tech-specific words
To explain what your company does in simple terms start by removing any tech-specific words from what you're saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics... things like AI, Blockchain, Machine...
Zoom waiting rooms
Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...