Blog
Books I’ve read in Q1 2022
Learning how others have done it before us is a critical shortcut to success. With that in mind, I’ve been focusing on reading more about startup stories. This is what I’ve read in the first 3 months of this year… maybe you’ll get some ideas for what to read next. ...
It’s insane how much you learn from interviewing
Interviewing is a shortcut to learning about an industry. and it's worth keeping recruitment open... even when not actively hiring.
Murphy’s law
This Murphy guy must have been really fun to be around!! 😅 In any Product launch we always expect Murphy’s First law to be true at some point… When it doesn’t? it still not a calm situation because of Law 5 🤷🏻♂️ So yeah,...
Flintstoning
Let’s face it: if you’ve built a product you know that many times there are things that you’ll have to do manually or else you’ll never launch. And that’s called Flintstoning. Flintstoning is when your product or startup itself lacks a feature, BUT, you can make up...
Ferry raises $4M in seed funding to make electric vehicles more accessible
Part 2 of the Ferry journey starts today.⚡️ Today I want to thank everyone who contributed to this important milestone. It’s only been 9 months! So proud that we get to build this and that now we have the backing of AMYP Ventures AG and Venn Ventures to...
Professional Googling ain’t easy
The bar is so low in B2B SaaS sales!
The bar is so low in B2B SaaS selling! If you just work a tiny bit to improve the experience you're already much better than the rest. Based on a true story... I'm looking for a SaaS tool for a client. After doing all my research, I find what I think is the best one....
It’s mostly about what others are saying about you
Here's how most B2B SaaS selling works: - "Go with [X]. I work with them and they're great!" - "I haven't used them, but I've heard good things about them" - "I know the CMO there, want an intro?" It's mostly about what others are saying about you. That's exactly why...
Cohere website teardown
Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...
Perception vs. Features
It's all about their perception and not your product features. What your customer believes... is reality! It's our job to help them see how our product can help them and to address their concerns for them to believe it.
Where they come from and where they are spending time
Understanding where your users come from and where they are spending time on your website is crucial. Knowing where they come from helps you make decisions around strategy, what to focus on and where to put the money on acquisition channels to get more users, and...
How Listnr can improve their homepage conversion by changing 2 things!
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
Founders, here’s how to do Social
Here's what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week... so here's my current take: Focus on LinkedIn. Organic growth is still good vs Facebook and Insta. And...
This “latest” strategy is 98 years old
“Remember the people you address are selfish, as we all are.They care nothing about your interests or profit. They seek service for themselves.Ignoring this fact is a common mistake and a costly mistake.”— Claude C. Hopkins... 1923 from the book "Scientific...
Who’s it for? and What’s it for?
Two very important questions to ask yourself.They are more important than your actual product features.👇 As a Founder/Marketer/Product Manager, these are 2 of the most important questions you need to have a very clear answer for. 👉 Who's it for?Who are...
The user experience of an all-in-one printer
Needed a scanner/printer and I think I've just earned a PhD trying to set it up! Is there anyone working on disrupting the market here?This was our experience... 1. Product name 🏷First of all, this is an All-In-One device, it can Scan, Copy and Print, but...
Working with Techstars
One of the highlights of 2021 has been working with the Techstars Hub71 startup accelerator in Abu Dhabi. Unfazed by the pandemic, the accelerator aims to raise $15m for the 10 startups. Read more about it in the attached article....
First 5 things to show on your website
Pretty websites don't convert.Fancy GIFs don't convince anyone to buy.And clever wording is mostly just confusing. Getting a landing page first impression right shouldn’t be so difficult!And I get frustrated daily seeing headlines that don’t say anything, missing CTA...
This is how you learn something new
This is what I wish someone would have told me at 21 when I finished my first uni degree and had no clue... and it's what you can do to learn something new and become good at it at any point. Claire asks: The thing is, I majored in finance and decided to get into...
My favourite format for a slide deck flow
Here’s my favourite format for a slide deck. Works practically every single time when preparing a talk/presentations. And even works for websites, emails and social posts... 1️⃣ Tell a story: What got you here? 2️⃣ Pose a problem: Why is...
Stop confusing your audience
This 42 second video can change a lot for many products. Perspective is very important when you realise that your users just want to solve a problem they have and get their jobs done. Help them see that your product solves their problem, show how, and say it in the...
It’s part of it
Behind every polished video, every perfectly crafted post and every fine tuned presentation there’s THIS. The mess, the spilled coffee, the endless brainstorming, the rooms full of papers, the stuff on the floor... It’s part of it. Keep sharing your work and have a...
When the Founders know their numbers
It helps when the product is good and the Founders know their numbers! Yesterday had a call with a CEO and I asked him "So tell me more about you... what do you do?" ... And he was like "We do THIS for THIS segment and our ARPU is X, the LTV is Y, the CAC is minimal...
How to expand your business
Someone else might need to hear this...
This is why Paid Social is not working for you.
This is why Paid Social is not working for you. The reason why most ad campaigns on social media fail is that you are trying to convert someone into an awareness channel with no intent to buy. They did not log in to Facebook and LinkedIn to get a demo with you, pay...
How I would improve TidyCal’s homepage
TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here's a different take on the homepage. My formula for above the fold:1. Headline: What's unique2. SubText: How you achieve that3. Visual: Show the product4. Next: Give a...
What do your visitors want to see on the landing page
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...
The average time an investor spends on each pitch deck
3:44mins That's the average time an investor spends on each pitch deck (research by DocSend) ... and 46% of that time is spent on the Financials and Team slides!! 💸 Just imagine how clear and direct you need to be to pass your message across! This means you...
Use this formula to explain your product
It won't matter how great your product is if people don't understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat's your customer's pain? 2️⃣ What...
The best marketing strategy?
The best marketing strategy? Make sure people understand why and when they would use your product and how it makes their life better. No unlimited budget on Google ads can fix an unclear product.