Revenue and Active Users. They are the only two numbers that matter. Tracking a million KPIs is a waste of time if they don't link back to Revenue and Active Users. You want to know if your product is really killing it? Look at those 2 numbers and if they're not...
![Revenue and Active Users](https://knowyoursocial.com/wp-content/uploads/2023/01/20230116-Revenue-Users-2.jpg)