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How to handle an unlucky brand name

How to handle an unlucky brand name

This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It's magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when renaming....

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There is no product that everyone wants

“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...

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Marketing is about 2 things

Marketing is about 2 things: 1. Psychology; 2. Copywriting; It's about how people think to make a decision; and how to write in a way that you're clear and trusted with their attention. The more I study marketing the more this gets obvious.

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Get a free consultation

Get a free consultation

Sometimes you're too close to your product to see where you're being too vague... or too technical... or just not clear. That's when you need someone to show you how you can be clearer and see new opportunities for growth. If this sounds like you, I've just opened my...

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Proper grammar

By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. ... that’s why you’ll never get an email from me starting with “Dear...

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Just write it down

I get asked all the time about the best way to share content when you don't know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think like a...

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Sell the outcomes

Sell the outcomes

Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging... ❌ in 2010 speaking about The Product: "Sync your files online and across computers". ✅ in 2020 speaking about The Outcome: "Focus on the work that matters... bring all...

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Knowing more about people

The best marketers don’t know more about the latest trick, tactic, tool or channel. They know more about... people. They understand how people think and make decisions. Knowing more about people works today, next month, next year and in 10years. and that's what your...

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