Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
Introduction You know the feeling. You want to write the content for your blog, but you have no idea what to write about. This is a problem that many of us face on a regular basis. Fortunately, there are ways to come up with ideas for writing blog posts without having...
Interviewing is a shortcut to learning about an industry. and it's worth keeping recruitment open... even when not actively hiring.
The bar is so low in B2B SaaS selling! If you just work a tiny bit to improve the experience you're already much better than the rest. Based on a true story... I'm looking for a SaaS tool for a client. After doing all my research, I find what I think is the best one....
Here's how most B2B SaaS selling works: - "Go with [X]. I work with them and they're great!" - "I haven't used them, but I've heard good things about them" - "I know the CMO there, want an intro?" It's mostly about what others are saying about you. That's exactly why...
Understanding where your users come from and where they are spending time on your website is crucial. Knowing where they come from helps you make decisions around strategy, what to focus on and where to put the money on acquisition channels to get more users, and...
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
“Remember the people you address are selfish, as we all are.They care nothing about your interests or profit. They seek service for themselves.Ignoring this fact is a common mistake and a costly mistake.”— Claude C. Hopkins... 1923 from the book "Scientific...
Two very important questions to ask yourself.They are more important than your actual product features.👇 As a Founder/Marketer/Product Manager, these are 2 of the most important questions you need to have a very clear answer for. 👉 Who's it for?Who are...
Pretty websites don't convert.Fancy GIFs don't convince anyone to buy.And clever wording is mostly just confusing. Getting a landing page first impression right shouldn’t be so difficult!And I get frustrated daily seeing headlines that don’t say anything, missing CTA...
It helps when the product is good and the Founders know their numbers! Yesterday had a call with a CEO and I asked him "So tell me more about you... what do you do?" ... And he was like "We do THIS for THIS segment and our ARPU is X, the LTV is Y, the CAC is minimal...
Someone else might need to hear this...
This is why Paid Social is not working for you. The reason why most ad campaigns on social media fail is that you are trying to convert someone into an awareness channel with no intent to buy. They did not log in to Facebook and LinkedIn to get a demo with you, pay...
TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here's a different take on the homepage. My formula for above the fold:1. Headline: What's unique2. SubText: How you achieve that3. Visual: Show the product4. Next: Give a...
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...
3:44mins That's the average time an investor spends on each pitch deck (research by DocSend) ... and 46% of that time is spent on the Financials and Team slides!! 💸 Just imagine how clear and direct you need to be to pass your message across! This means you...
It won't matter how great your product is if people don't understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat's your customer's pain? 2️⃣ What...
The best marketing strategy? Make sure people understand why and when they would use your product and how it makes their life better. No unlimited budget on Google ads can fix an unclear product.
Sometimes you're too close to your product to see where you’re being too detailed or too vague… or just not clear! This Founder was trying to explain a complex product which has multiple levels and is targeted to a very niche audience… but was saying it all on the...
If people cannot describe your product in a couple of words to their friends, it's not going to work. Even super-niche products can be explained in a simpler way which shows clear value. No product is too complex to explain in a few words.