What my partners say about working together

Matthew’s expertise in working with many other startups was invaluable in helping us overcome our biggest challenge—defining a focused sales strategy and target customer base. His guidance provided a clearer perspective on our strategy and product roadmap. The best part of working with Matthew was his ability to share real-life examples from other startups, helping us find the right answers to our questions. Grateful for his support and practical insights.

Mohamed Amine Belarbi

CEO, Cypherleak

Thank you for all your guidance these past months! I don’t think I could have survived my time at the startup without your advice and help.

Sally Jessup

Sr. Product Manager, Jaspr Health

Matthew’s guidance helped me clearly communicate the value of our product and stand out from the competition. With his help, we had more effective conversations with customers, built a new website, and crafted a VC deck that excited investors.

He has a unique ability to draw the best out of you. He asks pointed questions and helped me synthesize my ideas into clear and actionable points. I learned more about my business and myself during our time together and am excited to work together again in the future. I highly recommend Know Your Social for anyone looking to better communicate their value proposition and drive growth.

Zach Mobius

Founder, CEO, Duxata

Matthew showed outstanding knowledge and abilities to simplify and clarify NeuralSpace’s product. As a startup, we went through six weeks of mentorship with him and came out with a complete redo of our entire communication material, including website content, slide deck, elevator pitch and sales material. Although we communicated our solution in the most technical language, he quickly understood what we do and helped us to clarify it. Overall, I can highly recommend working with Matthew.

Felix Laumann

CEO, NeuralSpace

Matthew is a clear communicator and really interested in your personal situation. It’s so helpful to be able to speak to someone who has a thorough understanding of the field and experience working in a similar environment. I’ve found mentorship with Matthew super helpful for understanding what I should be focusing on and what my next steps should be. It’s really useful to be able to run ideas past someone, especially since I’m the first and only ‘product person’ in my team.

Meghan Davis

Head of Product, Mind Ease

Matthew helped me break down the steps to becoming a product manager and was clear and direct in answering my questions, made no attempt to generalise statements without explaining what the drawbacks would be in specific circumstances.

Ger Kelly

Customer Success Manager

Matthew worked with us to help us define the positioning of our product. He helped us be more clear and direct, speak to the needs of our market rather than us talking about us. Super excited of our new positioning!

Thank you Matthew! :)

Abhinov Balagoni

CEO and Co-Founder, Pax Credit

Thanks for taking time out to discuss our business and help us understand our narrative and approach. Your feedback and insight were constructive. We have started thinking of ways to implement some of the feedback into our company. We will be happy to work again with you soon as well.

Adewale Tusuf

Co-founder and CEO, TalentQL

Please book a session with Matthew. I had the opportunity to work with him a few years ago in Malta. He provided an immense amount of value and insight in a short period of time. The work we did together on our product provided the basis for growth.
Luca Del Mese

Head of Sales, (Stealth)

It was a pleasure meeting you and thank you so much for your time and valuable insights. We will incorporate your perspectives as we formulate our overall growth strategy and shall reach you in case we need further help and advice.

Sanjoy Roy

CEO, AskSid AI

Thanks for sharing your valuable insights and experience to help us think with more clarity, and to proceed with confidence. As per your plan, we are working to secure the first 10 merchants before going to market to get feedback from them and to be in a better position to market our product to future clients.

Ammar Almaatouq

Co-founder and COO, Torod

Matthew is truly a product strategy expert! He helped me validate my new strategy by asking me the right questions and helping me remove the noise in my thinking. Thanks Matthew ! I definitely recommend him!

Bertrand Amaraggi


He is an honest no BS person who cares about helping. I loved his authenticity and his openness. I really enjoyed his structured approach to positioning and problem solving. He has made me feel more confident by giving me actionable steps on how to start out! Very excited for the next steps.

Diana Matei

Product Coach, (Freelance)

Matthew has been a great mentor for us. He took the time to understand our product, our goals and our technology. He helped us to explain our ideas in a simple way and gave us valuable feedback as well.

PS: You are a true inspiration to the Product geek inside me!

Mohammad Issa

Co-Founder & Head of Product, Onex

You were super helpful and enthusiastic during our 3 month engagement. You gave us a ton of tips that proved to be invaluable when we were building out the product.

Adrian Mizzi

CTO and Co-founder, Weavr

Matthew helped me overcome my struggles with finding the right words and integrating a story into my pitch. After working together, I now have a clearer vision of how to describe and tell a story in a pitch. I’m particularly happy with the elevator pitch we developed – it’s really good! Overall, I’m really pleased with the work we’ve done together and I would highly recommend Matthew to others. Bonus points for being such a pleasure to work with!

Jennifer Lehr

CEO, Co-Founder, WeConcile

Working with Matthew has been a game-changer for me. I just moved to a new Head of Product role was was finding it difficult to prove myself and communicate better with senior management. Matthew suggested I create a Strategy document and took me through some detailed examples. It’s been a great tool to show that I have a plan and prove my capabilities!

What I liked most about working with Matthew was his different insights as a fellow product person. I’d definitely recommend his service, especially to those in different industries. Sometimes having an outside perspective can make all the difference. Thanks again, Matthew!

Sharon Zahra

Head of Product, OpenTag

This call was super helpful to help me reflect on my job application process. I learnt the difference between a product builder and a product manager and found what I should focus on based on my experience. I really like Matthew’s ability to understand and reflect on my case. If you’re struggling with you PM career, chech with Matthew!

Hasan Dayoub

AI Product Manager, Future LabY Technology

I’d like to express my appreciation to you for sharing your thoughts and spending your time to give us helpful insights. I was really impressed with how you communicated your lines and got our attention. Our team took a handful of notes from the sessions and we found many interesting points to iterate with the product.

I’ll reach out to keep you informed of how we have applied your perspectives to our progress. Thanks!

Hasbi Asyadiq

Founder and CEO, Assemblr

Matthew was extremely engaging and informative. One of the best workshops I’ve attended!

Cecilia Mzayek

CEO, Celuna

I was struggling with talking about the product and explaining what we do, but after working with Matthew I got a better idea on how to explain our service without complicating the explanation.

Thank you Matthew! :)

Nikolai Callus

CTO, Zink Digital

It was a pleasure meeting you to discuss GAGA. We have learned today about the importance of having the weekly meeting with the team to restate our vision for the short and long term and align the team together. Also, you brought a very valuable point that we should build our team either fully remote or fully in the office to build the culture in the right direction. Furthermore, thanks for your two books recommendation. Our team will be working on addressing these items and we truly appreciate your time and feedback.

Abdullah Al-Khorasani


Big thanks from both of us. Really enjoyed working with you and am especially pleased with the results. I’ll let you know once launched. :)

Edgar Aronov

Co-founder, Eventornado

Before working with Matthew we were struggling with communicating clearly the value we provide. After, I felt that we have more clarity on how and where we should communicate with the audience. We worked together on our 5 year vision and the strategy to get there.

Very glad we took the time to do it, it was very helpful for us to start planning this. Also, the way he presents his work makes the whole thing even better!

Sean Aquilina

Founder and CEO, eggcrate

Matthew’s straight talking and willingness to share his own failures and lessons learned were invaluable; I truly value the experiential knowledge he brought to the table.

Rob Jones

CEO, NoID Solutions Ltd

Matthew’s authenticity and presence really stood out to me. He was genuinely interested in listening to my problems and pain points, which is a sign of a great product leader. I appreciated his live brainstorming conversations and the comfortable space he provided for me to run different ideas by him. Most importantly, he provided practical solutions with clear examples tailored to my unique needs. Thanks to Matthew’s guidance, I now have a clearer vision of the steps I need to take to conduct user research and manage expectations with the CEO.

Sally Jessup

Sr. Product Manager, Jaspr Health

Thanks to Matthew’s guidance, we were able to refine our message and better understand our buyers’ needs. His clarity and consistency helped us make progress week after week, leading us to where we are now. As a result, we have a clear focus for our roadmap and a better idea of what’s next for our app. We’re grateful for Matthew’s expertise and support.

Mike Bosworth

Co-Founder, WeConcile

Thanks for given consultation! It felt light and meaningful at the same time. Matthew gave me detailed answers and I really liked the eye-to-eye and light conversation. The rich experience resonates with my current challenges, and I could see taht he understands what is is talking about.

Amon Fayz

Product Intern, Venture LAB EMEA

What I appreciated most about working with Matthew was his willingness to invest significant time and attention in our sessions. He was a great listener and offered practical solutions for my needs. I found it extremely helpful to learn about his own experiences and how he tackled similar issues, which gave me a new perspective on my own situation.

Matthew was a tremendous help in guiding me to think about my longer-term career goals and career experiments. He provided validation for some of my ideas, as well as offered valuable insights and thought-provoking questions to help me explore my options more fully.

I would highly recommend Matthew’s services to anyone looking to gain clarity and direction in their career goals. He is a dedicated mentor who truly cares about his clients and goes above and beyond to help them succeed.

Nick Zervoudis

Data Product Manager, CKDelta

I wanted to take an opportunity to thank you for the support you extended throughout our journey in Techstars. You had shared invaluable information regarding our business and especially the pitch deck which I included. We are now fundraising and receiving great responses from angels and VCs in the region. I will keep you posted on our progress and hope to remain in touch.

Ambreen Khan

Founder and CEO, Meat-o-door

Matthew made a significant contribution to the development of our product and the processes that keep it running. He was able to translate complex ideas into simpler ones, communicate his vision clearly and concisely and make connections between our team members and their individual responsibilities while focusing on what’s best for the customer and the value for the business

Branislav Rovný

Operations Director, Vodafone

He’s great to make speedy decisions on the spot as necessary for the business. Challenges whatever is not simple, efficient or cost effective. He also trusts others to deliver on their commitment and keeps them accountable.

Georgiana Agius

CX Manager, Vodafone

Matthew is a great resource for startups looking to build their brand and strategy. He helped us focus on our audience as well as the big picture of where we want to be in the next few years and how to get there.

Leanda Keith

Co-founder and CEO, Secura

Supporting some incredible businesses

For the past 15 years, I’ve helped startups and organizations build their products and take them to market. Today I partner with business Executives, Startup Founders, CEOs and Product Managers, and help them scale their product organisations including hiring, product strategy, roadmapping, prioritisation, getting to product-market fit and mentoring product teams.