Pretty websites don’t convert.
Fancy GIFs don’t convince anyone to buy.
And clever wording is mostly just confusing.
Getting a landing page first impression right shouldn’t be so difficult!
And I get frustrated daily seeing headlines that don’t say anything, missing CTA buttons and generic illustrations.
Here’s a simple formula which you could use today to improve your pages:
1️⃣ Headline: What value you provide?
2️⃣ Subtext: How do you provide that value?
3️⃣ Product screenshot/People: Help the user see the product. Alternatively, show people using the product.
4️⃣ Call-to-Action: What should they do next?
5️⃣ Social Proof: What are others saying?
It’s so simple to just get started with this and see if you have all 5 sections on your own landing pages.
I could speak about this for a whole day breaking down each section… maybe I should? 🤓