As we get back from the holidays, some of us (Founders/PMs) are revisiting our pitch decks to approach investors. One critical slide is the one which speaks about your competition. When building a pitch deck, the Competition slide is not there to show that you are...
Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
If you're a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don't buy the problem, they buy your solution. That means if your product doesn't solve their problem better than a custom spreadsheet they've created themselves or...
Liquid Death, a startup that sells water in beer cans, has just been valuated at $700million with its latest round. Liquid Death Mountain Water is literally water from the Austrian alps... in a can! Anyone could have thought of this idea but the Product is far more...
Here's how most B2B SaaS selling works: - "Go with [X]. I work with them and they're great!" - "I haven't used them, but I've heard good things about them" - "I know the CMO there, want an intro?" It's mostly about what others are saying about you. That's exactly why...
Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
Here's what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week... so here's my current take: Focus on LinkedIn. Organic growth is still good vs Facebook and Insta. And...
“Remember the people you address are selfish, as we all are.They care nothing about your interests or profit. They seek service for themselves.Ignoring this fact is a common mistake and a costly mistake.”— Claude C. Hopkins... 1923 from the book "Scientific...
Two very important questions to ask yourself.They are more important than your actual product features.👇 As a Founder/Marketer/Product Manager, these are 2 of the most important questions you need to have a very clear answer for. 👉 Who's it for?Who are...
Pretty websites don't convert.Fancy GIFs don't convince anyone to buy.And clever wording is mostly just confusing. Getting a landing page first impression right shouldn’t be so difficult!And I get frustrated daily seeing headlines that don’t say anything, missing CTA...
Here’s my favourite format for a slide deck. Works practically every single time when preparing a talk/presentations. And even works for websites, emails and social posts... 1️⃣ Tell a story: What got you here? 2️⃣ Pose a problem: Why is...
This 42 second video can change a lot for many products. Perspective is very important when you realise that your users just want to solve a problem they have and get their jobs done. Help them see that your product solves their problem, show how, and say it in the...
TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here's a different take on the homepage. My formula for above the fold:1. Headline: What's unique2. SubText: How you achieve that3. Visual: Show the product4. Next: Give a...
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...
3:44mins That's the average time an investor spends on each pitch deck (research by DocSend) ... and 46% of that time is spent on the Financials and Team slides!! 💸 Just imagine how clear and direct you need to be to pass your message across! This means you...
It won't matter how great your product is if people don't understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat's your customer's pain? 2️⃣ What...
The best marketing strategy? Make sure people understand why and when they would use your product and how it makes their life better. No unlimited budget on Google ads can fix an unclear product.
Sometimes you're too close to your product to see where you’re being too detailed or too vague… or just not clear! This Founder was trying to explain a complex product which has multiple levels and is targeted to a very niche audience… but was saying it all on the...
If people cannot describe your product in a couple of words to their friends, it's not going to work. Even super-niche products can be explained in a simpler way which shows clear value. No product is too complex to explain in a few words.