This is what I wish someone would have told me at 21 when I finished my first uni degree and had no clue... and it's what you can do to learn something new and become good at it at any point. Claire asks: The thing is, I majored in finance and decided to get into...
How to expand your business
Someone else might need to hear this...
Understanding your web designer
It's time to speak like a pro! As a founder and marketer you have to wear many hats and understand what everyone is saying and be on the same page. Here's an initial list of terms to keep in mind to understand your designer friend 😅 What other terms should be...
Web analytics doesn’t tell you the full story
Improving the customer experience of a product is an art and an opinion. or is it? 🤔 The truth is, you need more than just what Google Analytics tells you to see what's really happening in between the recorded pages and the clicks. One of the first things I...
Upselling in e-commerce
Some very last minute tip to improve your Black Friday and Cyber Monday ecommerce selling. 🤑... there's still some time to include an upgrade flow 😉 What I really like about this is that when done right, cross-selling and upselling can add to your...
Remarkable SaaS companies measure KPIs in these 4 categories
Continuous growth is essential for any startup.And f you don't know how you're performing you can't measure your success... or failure...Successfully growing a business means tracking metrics across multiple areas.But after you've put your analytics software in place...
3 questions you need to be answering quickly to increase website conversion
Over the last few months, I've run this exercise with 27 startups and we were all impressed at the level of clarity they were able to go away with every-single-time. 🚀 It helped them gain a simple way to describe their products in a concise way.And also gave...