From vision to successful products.

Success stories

From Idea to MVP for Automotive Mobile App

Together with the founding CEO, I took the product from idea to MVP. Defined the product strategy and requirements, developed the roadmap, built the product organisation, recruited the product teams, and took the product to market in record time. Continued to lead design, development and product management and increated MAU for the product by 30%+ month on month. Helped raise $4 million in seed finance.

Saved €XXm through Product-Led Growth

Increased the Vodafone Malta mobile app adoption by 249% and the mobile app NPS score by 36 points over 6 months. Additionally, helped to reduce calls going to the call centre by 13.7% through the enablement of self-care functionality for customers via the mobile app and website. This was all done through in-product growth to increase Vodafone’s app penetration, feature usage, and revenue, as well as retain users and reduce churn.

Product Positioning for an AI language platform

Neuralspace engaged me to help them position and explain their product in a clearer and simpler way. Their AI language platform performs better than many of the market incumbents however they were finding it difficult to highlight their value proposition. Over the course of 6 weeks we deep-dived into their product with the CEO, CTO and the team to distill the value and come up with a positioning which they could use. This new positioning was then used in their pitch deck, website and all other Comms channels.

Ongoing input and advisory for Head of Product

At Onex Medical I partnered with the Co-Founder/Head of Product to assist with the daily challenges of their Product function. Supported the co-founder with defining the roadmap, assisted with defining the team structure and ways of working as a remote team, cross functional alignment, and how to prioritise based on OKRs and goals. Throughout this 3-month engagement the founder become more confident to lead the Product organisation. The engagement continued as monthly checkins to assist with any new challenges.

Matthew has been a great mentor for us. He took the time to understand our product, our goals and our technology. He helped us to explain our ideas in a simple way and gave us valuable feedback as well.

PS: You are a true inspiration to the Product geek inside me!

Mohammad Issa

Co-Founder & Head of Product, Onex

Strategic direction and readiness to raise funds

Worked as a Lead Mentor to early-stage startups forming part of the accelerator. Deep-dived into their ongoing challenges of building their companies and their products. Also prepared the startups for Demo Day where at the end of the program they got to pitch in front of investors to raise a next round. Acted very closely with founders through their Product challenges, Customer Flows, Positioning and Pitch Decks. Advised over 40 Startups across multiple countries who raised multiple millions in funding after working together.

Coaching and mentoring for Product Managers

Provided Startup mentoring and product advisory for Product managers and Founders. Most of my focus at ProductMentors was on junior PMs helping them through the challenges of a new role and scaling their existing role and influence. Worked with various PMs on their 90-day strategy in a new job and mentored them in getting started for success. Other areas explored were how to manage the PM relationship with a Founder, interactions between the different functions of Product, Tech, Design, Data and Marketing, setting up Product Strategy as the first PM on a team and putting together a go-to-market strategy.

Messaging and UX flows in preparation for growth

Detailed Eventornado’s Positioning and Messaging together with the Co-Founders. Defined their product strategy, ideal customer profile, competition, pricing and clarified their USPs to explain what they offer in a simple and clear way. Delivered the new website UX flows with the redesigned positioning ready for their UI designer.  This led to the team redoing their full website with the new messaging and preparing them for the next phase of growth.

Defining a new service for SaaS companies

The CEO of an agency wanted to launch a new company dedicated to servicing SaaS startups. The team was struggling with communicating clearly the value they provide. Together we worked on positioning, product definition, messaging and the ideal customer profile. Once the team was clear and more comfortable with the positioning, we defined their 5 year vision and the strategy to get them there. The new product was then quickly launched to get interest from prospective clients.


You can find my updated resume and work history on my LinkedIn profile.
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Before working with Matthew we were struggling with communicating clearly the value we provide. After, I felt that we have more clarity on how and where we should communicate with the audience. We worked together on our 5 year vision and the strategy to get there.

Very glad we took the time to do it, it was very helpful for us to start planning this. Also, the way he presents his work makes the whole thing even better!

Sean Aquilina

CEO, eggcrate

How I help startups grow

Product Vision and Strategy

Defining the future state of the Product and a clear path to achieve the Product Vision. Guiding the company where to add more value for customers and the business.

Product Organization structure

Structuring the Product teams including PMs, Design, Data and Engineering. Directing the teams to find a solution to problems in a data-driven and creative ways.

Roadmapping and Prioritization

Aligning product performance to the company’s north stars and balancing revenue objectives with investment in more strategic and longer-term product development.

Product-led growth

Focusing on the product as the primary way to attract, convert, and retain users. Understanding the levers that drive business growth and actioning them.

GTM strategy

Building a tactical plan detailing how your company plans to execute a successful product release and promotion, and ultimately its sale to customers.

Coaching and Mentoring

Mentoring Founders, Product Leaders,  and Product Managers to enable them to successfully delivery on their product areas, unlock obstacles and grow in their careers.

What my partners say about working together

Matthew showed outstanding knowledge and abilities to simplify and clarify NeuralSpace’s product. I can highly recommend working with Matthew.
Felix Laumann

Felix Laumann
CEO, NeuralSpace

Big thanks from both of us.
Really enjoyed working with you and am especially pleased with the results. I’ll let you know once launched. 🙂

Edgar Aronov
Co-Founder, Eventornado

Matthew made a significant contribution to the development of our product. He was able to translate complex ideas into simpler ones and communicate his vision clearly and concisely.

Branislav Rovný
Customer Operations Director, Vodafone

From the blog

Some companies I worked with

For the past 15 years, I’ve helped startups and organizations build their products and take them to market. Today I partner with business Executives, Startup Founders, CEOs and Product Managers, and help them scale their product organisations including hiring, product strategy, roadmapping, prioritisation, getting to product-market fit and mentoring product teams.