From vision to successful products.
From Idea to MVP for Automotive Mobile App
Saved €XXm through Product-Led Growth
Product Positioning for an AI language platform
Ongoing input and advisory for Head of Product
At Onex Medical I partnered with the Co-Founder/Head of Product to assist with the daily challenges of their Product function. Supported the co-founder with defining the roadmap, assisted with defining the team structure and ways of working as a remote team, cross functional alignment, and how to prioritise based on OKRs and goals. Throughout this 3-month engagement the founder became more confident to lead the Product organisation. The engagement continued as monthly checkins to assist with any new challenges.
PS: You are a true inspiration to the Product geek inside me!
Strategic direction and readiness to raise funds
Worked as a Lead Mentor to early-stage startups forming part of the accelerator. Deep-dived into their ongoing challenges of building their companies and their products. Also prepared the startups for Demo Day where at the end of the program they got to pitch in front of investors to raise a next round. Acted very closely with founders through their Product challenges, Customer Flows, Positioning and Pitch Decks. Advised over 40 Startups across multiple countries who raised multiple millions in funding after working together.
Coaching and mentoring for Product Managers
Provided Startup mentoring and product advisory for Product managers and Founders. Most of my focus at ProductMentors was on junior PMs helping them through the challenges of a new role and scaling their existing role and influence. Worked with various PMs on their 90-day strategy in a new job and mentored them in getting started for success. Other areas explored were how to manage the PM relationship with a Founder, interactions between the different functions of Product, Tech, Design, Data and Marketing, setting up Product Strategy as the first PM on a team and putting together a go-to-market strategy.
Messaging and UX flows in preparation for growth
Detailed Eventornado’s Positioning and Messaging together with the Co-Founders. Defined their product strategy, ideal customer profile, competition, pricing and clarified their USPs to explain what they offer in a simple and clear way. Delivered the new website UX flows with the redesigned positioning ready for their UI designer. This led to the team redoing their full website with the new messaging and preparing them for the next phase of growth.
Defining a new service for SaaS companies
The CEO of an agency wanted to launch a new company dedicated to servicing SaaS startups. The team was struggling with communicating clearly the value they provide. Together we worked on positioning, product definition, messaging and the ideal customer profile. Once the team was clear and more comfortable with the positioning, we defined their 5 year vision and the strategy to get them there. The new product was then quickly launched to get interest from prospective clients.
Before working with Matthew we were struggling with communicating clearly the value we provide. After, I felt that we have more clarity on how and where we should communicate with the audience. We worked together on our 5 year vision and the strategy to get there.
Very glad we took the time to do it, it was very helpful for us to start planning this. Also, the way he presents his work makes the whole thing even better!
A new team and a new Mobile App
Led a team in rebuilding a customer-facing mobile app as native apps for iOS and Android, defining and building the business case for the required resources and separating from the agency previously building the app. Worked closely with the tech teams to hire engineers for the agile squad dedicated to the project. I also managed the roadmap and eventually trained a new PM as a successor to oversee the app’s successful launch.
Vision and Strategy to guide company decisions
Put together and launched a digital strategy and 5-year vision for Vodafone Malta, addressing customer pain points and anticipating market trends. The strategy included five pillars: omnichannel service and sales, digital products and data, personalized marketing and customer relationship management, paperless processes with AI and automation, and re-imagined office space and employee experiences. Acted as a digital evangelist to successfully introduce and implement the strategy company-wide.
Enabling website and app for customer support
Led the cross-functional team that reduced calls to a call center by 13.7% and contact frequency by 29% in one year. by implementing strategies across the company. These included improving website and mobile capabilities, targeted CRM campaigns, agent training, and back-end process improvements. By enabling self-care functionality and improving agent training, we were able to significantly decrease call volume and improve the customer experience.
Business segment growth
Market growth for Niche Markets. Managed the product roadmap and drove growth for youth, student, international, and other niche markets. This resulted in a 35% increase in the segment and a 31-point improvement in the NPS score. This included managing the growth of new lines and migrations from competitors, as well as targeting tourists and international calling. Also increase the segment’s product offerings and marketing efforts to attract and retain customers in these niche markets.
Matthew showed outstanding knowledge and abilities to simplify and clarify NeuralSpace’s product. Although we communicated our solution in the most technical language, he quickly understood what we do and helped us to clarify it. Overall, I can highly recommend working with Matthew.
How I help startups grow
Product Vision and Strategy
Product Organization structure
Roadmapping and Prioritization
Coaching and Mentoring
What my partners say about working together
Really enjoyed working with you and am especially pleased with the results. I’ll let you know once launched. :)
You had shared invaluable information regarding our business. We are now fundraising and receiving great responses from angels and VCs in the region.
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