“Remember the people you address are selfish, as we all are.
They care nothing about your interests or profit. They seek service for themselves.
Ignoring this fact is a common mistake and a costly mistake.”
— Claude C. Hopkins… 1923 from the book “Scientific Advertising”
This was true in 1923, and is still very relevant today!
Find what’s in it for your audience… Why should they care?
Then reposition all your marketing and website content away from focusing on yourself and towards addressing their selfish benefit.
This “latest” strategy is 98 years old.
You might want to try it 😉