Setting boundaries helps to reduce uncertainty. I discovered that putting some rules in place enables Product Managers and the teams they work with to be more creative, flexible, independent, and move faster. These are my 6 rules of Product Leadership: 1. Give...
In the coming few years the real important skill to have will be knowing how to define Strategy (and deal with people?). Most other things will be automated and commoditised. Writing, coding, ads, designing … all will have very good software alternatives. Of course...
(Ferry is one of my clients in the EV space) Use of Electric Vehicles is still very low… And Ferry is determined to change that by helping more people drive an EV this year! ⚡️🚗🛵 The first few deliveries have been quite thrilling and they...
It's all about their perception and not your product features. What your customer believes... is reality! It's our job to help them see how our product can help them and to address their concerns for them to believe it.
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
Here's what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week... so here's my current take: Focus on LinkedIn. Organic growth is still good vs Facebook and Insta. And...
Needed a scanner/printer and I think I've just earned a PhD trying to set it up! Is there anyone working on disrupting the market here?This was our experience... 1. Product name 🏷First of all, this is an All-In-One device, it can Scan, Copy and Print, but...
One of the highlights of 2021 has been working with the Techstars Hub71 startup accelerator in Abu Dhabi. Unfazed by the pandemic, the accelerator aims to raise $15m for the 10 startups. Read more about it in the attached article....
This is why Paid Social is not working for you. The reason why most ad campaigns on social media fail is that you are trying to convert someone into an awareness channel with no intent to buy. They did not log in to Facebook and LinkedIn to get a demo with you, pay...
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...
I get asked all the time about the best way to share content when you don't know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think like a...
I was meant to finish some work this morning, but instead, I found this. Now I'm sending songs to people! 😂 Go play with it and thank me later... https://artsandculture.google.com/experiment/blob-opera/AAHWrq360NcGbw?hl=en
From“they don’t know we exist”to“they’re telling other people to buy from us” That’s the journey you have to go through for growth. And the first challenge is to see where you’re currently at and what to focus on to get the most benefit. Focusing on Activation when...
When focusing on a Product-Led Growth strategy, it is essential to have all the organisation on board. Product-Led Growth leads with the value of the product to enable growth, rather than through Marketing or Sales. As users gain value from using the product they will...
Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.