I get asked all the time about the best way to share content when you don't know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think like a...
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Blob Opera
I was meant to finish some work this morning, but instead, I found this. Now I'm sending songs to people! 😂 Go play with it and thank me later... https://artsandculture.google.com/experiment/blob-opera/AAHWrq360NcGbw?hl=en

“they’re telling other people to buy from us”
From “they don’t know we exist” to “they’re telling other people to buy from us” That’s the journey you have to go through for growth. And the first challenge is to see where you’re currently at and what to focus on to get the most benefit. Focusing on Activation when...
All the organisation has to be on board
When focusing on a Product-Led Growth strategy, it is essential to have all the organisation on board. Product-Led Growth leads with the value of the product to enable growth, rather than through Marketing or Sales. As users gain value from using the product they will...

State of Social 2019
Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.