Blog/Video
Should we use NPS?

Should we use NPS?

This question keeps cropping up on calls I have with startups looking to improve their user's experience... and I have a somewhat love-hate relationship with NPS. Let's first go through why I don't like NPS.   Why I don't like NPS 1. The interpretation of the...

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Collecting feedback in B2B SaaS

Collecting feedback in B2B SaaS

You need a constant stream of feedback from your customers. In B2B SaaS there are 3 ways to collect that feedback… and my favourite is number 3: 1. The Sales Team 2. One-on-One calls with Customers 3. In-Product feedback If you can do all three, you’ll have a gold...

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Human vs. AI

Human vs. AI

In the coming few years the real important skill to have will be knowing how to define Strategy (and deal with people?). Most other things will be automated and commoditised. Writing, coding, ads, designing … all will have very good software alternatives. Of course...

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Your biggest competitor is a spreadsheet

Your biggest competitor is a spreadsheet

If you're a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don't buy the problem, they buy your solution. That means if your product doesn't solve their problem better than a custom spreadsheet they've created themselves or...

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Frame of mind to prioritize a redesign

Frame of mind to prioritize a redesign

A redesign is a perfect exercise to rethink parts of the experience:- what does not feel right;- what's off-brand;- what could respond better;- all those micro-interactions (which never get to be prioritised); The challenge at early-stage is how much effort to put...

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Growth for Ferry

Growth for Ferry

(Ferry is one of my clients in the EV space) Use of Electric Vehicles is still very low… And Ferry is determined to change that by helping more people drive an EV this year! ⚡️🚗🛵 The first few deliveries have been quite thrilling and they...

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Cohere website teardown

Cohere website teardown

Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...

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Founders, here’s how to do Social

Founders, here’s how to do Social

Here's what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week... so here's my current take: Focus on LinkedIn. Organic growth is still good vs Facebook and Insta. And...

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First 5 things to show on your website

First 5 things to show on your website

Pretty websites don't convert.Fancy GIFs don't convince anyone to buy.And clever wording is mostly just confusing. Getting a landing page first impression right shouldn’t be so difficult!And I get frustrated daily seeing headlines that don’t say anything, missing CTA...

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Stop confusing your audience

Stop confusing your audience

This 42 second video can change a lot for many products. Perspective is very important when you realise that your users just want to solve a problem they have and get their jobs done. Help them see that your product solves their problem, show how, and say it in the...

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Use this formula to explain your product

Use this formula to explain your product

It won't matter how great your product is if people don't understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat's your customer's pain? 2️⃣ What...

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Only say what’s important

Only say what’s important

Sometimes you're too close to your product to see where you’re being too detailed or too vague… or just not clear! This Founder was trying to explain a complex product which has multiple levels and is targeted to a very niche audience… but was saying it all on the...

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How to handle an unlucky brand name

How to handle an unlucky brand name

This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It's magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when renaming.

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