Often Founders, Product Leaders and PMs struggle to define what are the important things to measure.In these instances, I like to take them out of the Tactical mindset (what do I measure??) and back to the high-level Strategic discussion (why are we doing this?). Why...
A Product Strategy Document is one of my personal favourite shortcuts for clarity and alignment.It helps me organize my thoughts and set a plan.It helps the team have a north star to work towardsAnd serves as visibility for the rest of the organization to have a...
I was on a call with a Head of Product who put together a Roadmap and was trying to define the granular detail of every single item. Every single one of them. No wonder he looked exhausted! That’s a monumental task. Not only is it a ton of work to undertake in the...
As a product manager in the early stages of a product, you are responsible for building something that won't be launched for a minimum of X months. This can be a daunting task, especially when there are so many moving parts and stakeholders involved. That's where a...
What Does it Mean to Consider a Product an MVP? As a product manager, I'm always thinking about how to ensure the success of the products I'm responsible for. One concept that is particularly important to me is the MVP, or Minimum Viable Product. But what does it...
As we get back from the holidays, some of us (Founders/PMs) are revisiting our pitch decks to approach investors. One critical slide is the one which speaks about your competition. When building a pitch deck, the Competition slide is not there to show that you are...
In the early stages of a Product, you usually spend some time working and building an MVP in private with no public releases until the basics are in place. However, Startups often tend to scope overloaded MVPs instead of building only essential features and start...
Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
This question keeps cropping up on calls I have with startups looking to improve their user's experience... and I have a somewhat love-hate relationship with NPS. Let's first go through why I don't like NPS. Why I don't like NPS 1. The interpretation of the...
You need a constant stream of feedback from your customers. In B2B SaaS there are 3 ways to collect that feedback… and my favourite is number 3: 1. The Sales Team 2. One-on-One calls with Customers 3. In-Product feedback If you can do all three, you’ll have a gold...
In the coming few years the real important skill to have will be knowing how to define Strategy (and deal with people?). Most other things will be automated and commoditised. Writing, coding, ads, designing … all will have very good software alternatives. Of course...
If you're a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don't buy the problem, they buy your solution. That means if your product doesn't solve their problem better than a custom spreadsheet they've created themselves or...
A redesign is a perfect exercise to rethink parts of the experience:- what does not feel right;- what's off-brand;- what could respond better;- all those micro-interactions (which never get to be prioritised); The challenge at early-stage is how much effort to put...
(Ferry is one of my clients in the EV space) Use of Electric Vehicles is still very low… And Ferry is determined to change that by helping more people drive an EV this year! ⚡️🚗🛵 The first few deliveries have been quite thrilling and they...
Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
Here's what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week... so here's my current take: Focus on LinkedIn. Organic growth is still good vs Facebook and Insta. And...
Pretty websites don't convert.Fancy GIFs don't convince anyone to buy.And clever wording is mostly just confusing. Getting a landing page first impression right shouldn’t be so difficult!And I get frustrated daily seeing headlines that don’t say anything, missing CTA...
This 42 second video can change a lot for many products. Perspective is very important when you realise that your users just want to solve a problem they have and get their jobs done. Help them see that your product solves their problem, show how, and say it in the...
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...