Use this formula to explain your product

Matthew Zammit

Jan 29, 2021

It won’t matter how great your product is if people don’t understand why they should use it.

These 3 simple steps instantly change the way you position your product.

Here you go:

1️⃣ What is the PROBLEM
What’s your customer’s pain?

2️⃣ What is your SOLUTION
How is your product solving this problem?

3️⃣ What is the OUTCOME
How will their life be better after using your product?

… tried-and-tested with startups from around the world 😉