Sometimes you're too close to your product to see where you're being too vague... or too technical... or just not clear. That's when you need someone to show you how you can be clearer and see new opportunities for growth. If this sounds like you, I've just opened my...
By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. ... that’s why you’ll never get an email from me starting with “Dear...
I get asked all the time about the best way to share content when you don't know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think like a...
The best marketers don’t know more about the latest trick, tactic, tool or channel. They know more about... people. They understand how people think and make decisions. Knowing more about people works today, next month, next year and in 10years. and that's what your...
Value is about the other person, not about you. One of the simplest changes you can do is to reframe the value which your product is giving. “Here’s what our product can do” And “Here’s what you can do with our product” Both sound similar But are completely different...
Improving the customer experience of a product is an art and an opinion. or is it? 🤔 The truth is, you need more than just what Google Analytics tells you to see what's really happening in between the recorded pages and the clicks. One of the first things I...
You spend half your budget on acquiring customers but to be successful you need to keep them... and keep them happy Happy customers will spend more each month and will keep buying from you If they are upset, or not seeing value, they'll cancel, quickly. One way to...
Some very last minute tip to improve your Black Friday and Cyber Monday ecommerce selling. 🤑... there's still some time to include an upgrade flow 😉 What I really like about this is that when done right, cross-selling and upselling can add to your...
Continuous growth is essential for any startup.And f you don't know how you're performing you can't measure your success... or failure...Successfully growing a business means tracking metrics across multiple areas.But after you've put your analytics software in place...
When focusing on a Product-Led Growth strategy, it is essential to have all the organisation on board. Product-Led Growth leads with the value of the product to enable growth, rather than through Marketing or Sales. As users gain value from using the product they will...