Product Strategy.

Made simpler.

Hi, I’m Matthew! I work with SaaS, Tech and Mobile App companies to build their products and discover the profitable action steps to drive growth.


Startup grind

What I help with

Product Strategy

Defining the vision for your product, the goals you want to achieve and the action steps to get you there.

Product Building

Roadmaps, prioritisation and building a compelling product your customers need and love. 

Product-Led Growth

Focusing on the product as the primary way to attract, convert, and retain users.

Success stories

From Idea to MVP for Automotive Mobile App

Together with the founding CEO, I took the product from idea to MVP. Defined the product strategy and requirements, developed the roadmap, built the product organisation, recruited the product teams, and took the product to market in record time. Continued to lead design, development and product management and increated MAU for the product by 30%+ month on month. Helped raise $4 million in seed finance.

Saved €XXm through Product-Led Growth

Increased the Vodafone Malta mobile app adoption by 249% and the mobile app NPS score by 36 points over 6 months. Additionally, helped to reduce calls going to the call centre by 13.7% through the enablement of self-care functionality for customers via the mobile app and website. This was all done through in-product growth to increase Vodafone’s app penetration, feature usage, and revenue, as well as retain users and reduce churn.

Matthew showed outstanding knowledge and abilities to simplify and clarify NeuralSpace’s product. As a startup, we went through six weeks of mentorship with him and came out with a complete redo of our entire communication material, including website content, slide deck, elevator pitch and sales material. Although we communicated our solution in the most technical language, he quickly understood what we do and helped us to clarify it. Overall, I can highly recommend working with Matthew.

Felix Laumann

CEO, NeuralSpace

From the blog

Some of the incredible businesses I’ve helped

For the past 15 years, I’ve helped startups and organizations build their products and take them to market. Today I partner with business Executives, Startup Founders, CEOs and Product Managers, and help them scale their product organisations including hiring, product strategy, roadmapping, prioritisation, getting to product-market fit and mentoring product teams.