When the Founders know their numbers

Matthew Zammit

Feb 15, 2021

It helps when the product is good and the Founders know their numbers!

Yesterday had a call with a CEO and I asked him “So tell me more about you… what do you do?” …

And he was like
“We do THIS for THIS segment and our ARPU is X, the LTV is Y, the CAC is minimal as it’s all organic, Customer lifecycle of 22months which is how long we’ve had the paid product and practically no churn.”


When you know the numbers then we can easily speak about what’s working and what’s not.

And it’s much easier to see what to focus on next.

Yep, Marketing and Product should be linked to a revenue number and not just fluffy creative.

Today is a good time to look at your numbers, see how it’s going and what you should be focusing on improving this month.