Blog
What should I measure?
Often Founders, Product Leaders and PMs struggle to define what are the important things to measure.In these instances, I like to take them out of the Tactical mindset (what do I measure??) and back to the high-level Strategic discussion (why are we doing this?). Why...
Watching people test your product for the first time
Product Strategy Document
A Product Strategy Document is one of my personal favourite shortcuts for clarity and alignment.It helps me organize my thoughts and set a plan.It helps the team have a north star to work towardsAnd serves as visibility for the rest of the organization to have a...
Revenue and Active Users
Revenue and Active Users. They are the only two numbers that matter. Tracking a million KPIs is a waste of time if they don't link back to Revenue and Active Users. You want to know if your product is really killing it? Look at those 2 numbers and if they're not...
How to Prioritize Your Team’s Work with the 60-30-10 Rule
As a leader, it's important to guide your team in prioritizing their work effectively. A popular approach for startups is to use content buckets. The three content buckets that I use with my teams are customer quality of life improvements, new initiatives, and...
Don’t get Stuck Planning
I was on a call with a Head of Product who put together a Roadmap and was trying to define the granular detail of every single item. Every single one of them. No wonder he looked exhausted! That’s a monumental task. Not only is it a ton of work to undertake in the...
When you just released your killer feature
If we build it they will come! You spoke to your users, right? Right????? ⏱
The Importance of Roadmaps in Product Management
As a product manager in the early stages of a product, you are responsible for building something that won't be launched for a minimum of X months. This can be a daunting task, especially when there are so many moving parts and stakeholders involved. That's where a...
On Mentoring
In 2022 I spent 63 hours on calls mentoring Product Managers and Startup Founders from all over the world looking to develop their teams, prioritise their roadmap, build their product strategy, or grow an existing portfolio. Here’s why I do it and why you should...
When do you stop considering your Product an MVP?
What Does it Mean to Consider a Product an MVP? As a product manager, I'm always thinking about how to ensure the success of the products I'm responsible for. One concept that is particularly important to me is the MVP, or Minimum Viable Product. But what does it...
Books I’ve read in 2022
Here's my annual post sharing some of the books I've read in the previous year. In 2022 I focused on reading more biographies and it was great to get to see people in action. You can't go wrong with most of these books... 📚 No filter ⭐️...
How to think about the Competition slide on your Pitch Deck
As we get back from the holidays, some of us (Founders/PMs) are revisiting our pitch decks to approach investors. One critical slide is the one which speaks about your competition. When building a pitch deck, the Competition slide is not there to show that you are...
Thank your UX and CS teams for making your job easier
Product work is hard. It's often a struggle between what you believe is the right course of action and what your team believes is the right thing to do, which can be draining. Having the right people close to you, people you can trust and who will challenge you to...
Why having a product slide deck is crucial for an MVP
In the early stages of a Product, you usually spend some time working and building an MVP in private with no public releases until the basics are in place. However, Startups often tend to scope overloaded MVPs instead of building only essential features and start...
Writing a Product Requirements Document with AI in 67 seconds
Writing the first draft of a Product Requirements Document (PRD) has to be my favourite use of OpenAI's ChatGPT. I've used AI tools (mainly copy.ai and chatGPT) in the last few months for first drafts of documents and to get ideas. Instead of taking 30mins to get to...
My 6 Rules of Product Leadership
Setting boundaries helps to reduce uncertainty. I discovered that putting some rules in place enables Product Managers and the teams they work with to be more creative, flexible, independent, and move faster. These are my 6 rules of Product Leadership: 1. Give...
Behind the scenes: A Product Manager creating a Go-To-Market Strategy
Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
Four tips to succeed as a Product Leader in a startup
As a startup product leader, there are many things that you should know in order to drive the success of your product and your company. But beyond the technical skills and business acumen that are essential for the role, there are also a number of less obvious but...
5 things every PM should know
As a Product Manager, you're an integral part of the business. You're responsible for building products and putting together a great team. You need to know how to impact the business and use data. What does all of this mean? Well, let's break it down: 1. How to build...
Should we use NPS?
This question keeps cropping up on calls I have with startups looking to improve their user's experience... and I have a somewhat love-hate relationship with NPS. Let's first go through why I don't like NPS. Why I don't like NPS 1. The interpretation of the...
National Unsubscribe day
Happy National Unsubscribe day ✌️ #blackFriday Today we receive 7354 emails. 80% of which are useless or from companies you haven’t heard of in ages. It’s time to press that “Unsubscribe” link and move on. Enjoy your clean mailbox.
How to come up with content ideas
Introduction You know the feeling. You want to write the content for your blog, but you have no idea what to write about. This is a problem that many of us face on a regular basis. Fortunately, there are ways to come up with ideas for writing blog posts without having...
Collecting feedback in B2B SaaS
You need a constant stream of feedback from your customers. In B2B SaaS there are 3 ways to collect that feedback… and my favourite is number 3: 1. The Sales Team 2. One-on-One calls with Customers 3. In-Product feedback If you can do all three, you’ll have a gold...
Human vs. AI
In the coming few years the real important skill to have will be knowing how to define Strategy (and deal with people?). Most other things will be automated and commoditised. Writing, coding, ads, designing … all will have very good software alternatives. Of course...
Your biggest competitor is a spreadsheet
If you're a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don't buy the problem, they buy your solution. That means if your product doesn't solve their problem better than a custom spreadsheet they've created themselves or...
Liquid Death valued at $700m – Positioning Success!
Liquid Death, a startup that sells water in beer cans, has just been valuated at $700million with its latest round. Liquid Death Mountain Water is literally water from the Austrian alps... in a can! Anyone could have thought of this idea but the Product is far more...
So, I’ve built a Chrome extension
So, I've built a Chrome extension that organises my favourite websites into a quick-access list... It's called 🍅 ketchup 🍅 and it's super helpful to open a group of websites at once and see what's happening in the world a couple of times a day......
Frame of mind to prioritize a redesign
A redesign is a perfect exercise to rethink parts of the experience:- what does not feel right;- what's off-brand;- what could respond better;- all those micro-interactions (which never get to be prioritised); The challenge at early-stage is how much effort to put...
When everyone chimes in on what to add to the Product
When everyone chimes in on what to add to the Product... PS: Can we also add 1 olive for this customer?
Growth for Ferry
(Ferry is one of my clients in the EV space) Use of Electric Vehicles is still very low… And Ferry is determined to change that by helping more people drive an EV this year! ⚡️🚗🛵 The first few deliveries have been quite thrilling and they...