Blog
How to handle an unlucky brand name
This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It's magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when renaming....
There is no product that everyone wants
“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...
Marketing is about 2 things
Marketing is about 2 things: 1. Psychology; 2. Copywriting; It's about how people think to make a decision; and how to write in a way that you're clear and trusted with their attention. The more I study marketing the more this gets obvious.
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Sometimes you're too close to your product to see where you're being too vague... or too technical... or just not clear. That's when you need someone to show you how you can be clearer and see new opportunities for growth. If this sounds like you, I've just opened my...
Proper grammar
By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. ... that’s why you’ll never get an email from me starting with “Dear...
Happy Christmas
Happy Christmas ✨ Hoping that this year you’ll still manage to spend some time with people you love.
Done > Perfect
Somedays we win by just not doing nothing.
Just write it down
I get asked all the time about the best way to share content when you don't know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think like a...
Sell the outcomes
Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging... ❌ in 2010 speaking about The Product: "Sync your files online and across computers". ✅ in 2020 speaking about The Outcome: "Focus on the work that matters... bring all...
My iPhone homescreen
I might be having a bit too much fun customising my iPhone homescreen 😅 Apple has been very strict not allowing customisations but with iOS14 a workaround was introduced and iOS 14.3 has finally made it usable without having to open the shortcuts app every...
Time to talk to customers
What are your happiest customers saying about you? Discover that and go do more of it. Sounds obvious but it’s surprising how many teams ignore this by never investing time to talk to customers.
Blob Opera
I was meant to finish some work this morning, but instead, I found this. Now I'm sending songs to people! 😂 Go play with it and thank me later... https://artsandculture.google.com/experiment/blob-opera/AAHWrq360NcGbw?hl=en
Answer these 3 questions on your landing page
Your landing page needs to answer 3 basic questions: 1. What do you offer? 👉 Explain the value you provide; 2. Why should I care? 👉 Explain how this creates value for them; 3. How do I buy it? 👉 Make taking the next steps easy; Answer these 3...
Knowing more about people
The best marketers don’t know more about the latest trick, tactic, tool or channel. They know more about... people. They understand how people think and make decisions. Knowing more about people works today, next month, next year and in 10years. and that's what your...
Understanding 5G
What are your customers saying about you?Discover that and then use it to describe your products.I love what Ryan Reynolds is doing with Mint Mobile.Customers say that it's complex and they don't understand it... so just acknowledge it 🙌There is (probably) a...
You wouldn’t tell lies to your own wife.
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." - David Ogilvy
What’s in it for me?
Every time you communicate with a potential customer they're asking the same question: "What's in it for me?" If you don't answer, they won't buy.
Google – year in search 2020
The most human trait is to want to know why. And we have been asking "why??" more than ever before in this tough year for us and our planet. If you're reading this you should be grateful at least for survival all 67 months of 2020. but many have suffered severe...
Starbucks’ positioning
“We are not in the coffee business serving people, We are in the people business serving coffee.” said Howard Schultz, Founder of Starbucks ☕️ Both sound similar but are completely different approaches to Starbucks' positioning. People could get coffee...
“they’re telling other people to buy from us”
From “they don’t know we exist” to “they’re telling other people to buy from us” That’s the journey you have to go through for growth. And the first challenge is to see where you’re currently at and what to focus on to get the most benefit. Focusing on Activation when...