Often Founders, Product Leaders and PMs struggle to define what are the important things to measure.In these instances, I like to take them out of the Tactical mindset (what do I measure??) and back to the high-level Strategic discussion (why are we doing this?). Why...
A Product Strategy Document is one of my personal favourite shortcuts for clarity and alignment.It helps me organize my thoughts and set a plan.It helps the team have a north star to work towardsAnd serves as visibility for the rest of the organization to have a...
Revenue and Active Users. They are the only two numbers that matter. Tracking a million KPIs is a waste of time if they don't link back to Revenue and Active Users. You want to know if your product is really killing it? Look at those 2 numbers and if they're not...
As a leader, it's important to guide your team in prioritizing their work effectively. A popular approach for startups is to use content buckets. The three content buckets that I use with my teams are customer quality of life improvements, new initiatives, and...
I was on a call with a Head of Product who put together a Roadmap and was trying to define the granular detail of every single item. Every single one of them. No wonder he looked exhausted! That’s a monumental task. Not only is it a ton of work to undertake in the...
If we build it they will come! You spoke to your users, right? Right????? ⏱
As a product manager in the early stages of a product, you are responsible for building something that won't be launched for a minimum of X months. This can be a daunting task, especially when there are so many moving parts and stakeholders involved. That's where a...
What Does it Mean to Consider a Product an MVP? As a product manager, I'm always thinking about how to ensure the success of the products I'm responsible for. One concept that is particularly important to me is the MVP, or Minimum Viable Product. But what does it...
Product work is hard. It's often a struggle between what you believe is the right course of action and what your team believes is the right thing to do, which can be draining. Having the right people close to you, people you can trust and who will challenge you to...
In the early stages of a Product, you usually spend some time working and building an MVP in private with no public releases until the basics are in place. However, Startups often tend to scope overloaded MVPs instead of building only essential features and start...
Writing the first draft of a Product Requirements Document (PRD) has to be my favourite use of OpenAI's ChatGPT. I've used AI tools (mainly copy.ai and chatGPT) in the last few months for first drafts of documents and to get ideas. Instead of taking 30mins to get to...
Setting boundaries helps to reduce uncertainty. I discovered that putting some rules in place enables Product Managers and the teams they work with to be more creative, flexible, independent, and move faster. These are my 6 rules of Product Leadership: 1. Give...
Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
As a startup product leader, there are many things that you should know in order to drive the success of your product and your company. But beyond the technical skills and business acumen that are essential for the role, there are also a number of less obvious but...
As a Product Manager, you're an integral part of the business. You're responsible for building products and putting together a great team. You need to know how to impact the business and use data. What does all of this mean? Well, let's break it down: 1. How to build...
This question keeps cropping up on calls I have with startups looking to improve their user's experience... and I have a somewhat love-hate relationship with NPS. Let's first go through why I don't like NPS. Why I don't like NPS 1. The interpretation of the...
You need a constant stream of feedback from your customers. In B2B SaaS there are 3 ways to collect that feedback… and my favourite is number 3: 1. The Sales Team 2. One-on-One calls with Customers 3. In-Product feedback If you can do all three, you’ll have a gold...
If you're a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don't buy the problem, they buy your solution. That means if your product doesn't solve their problem better than a custom spreadsheet they've created themselves or...
Liquid Death, a startup that sells water in beer cans, has just been valuated at $700million with its latest round. Liquid Death Mountain Water is literally water from the Austrian alps... in a can! Anyone could have thought of this idea but the Product is far more...