What should you say on your landing page?

Go on, steal my notes 🤓

0️⃣ Tell a story … Describe a problem

1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem?

2️⃣ and Why are they not working?

3️⃣ Why are you better?

4️⃣ So… you can do something about it… Call to action

Guide your people and give the info bit by bit.
Every stage needs to guide the user to the next stage.