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Hey there! 👋

About Know Your Social

Know Your Social is a resource by me, Matthew Zammit to help you clarify your product messaging, build a better user experience and find the profitable action steps to grow your business.

Who is Matthew? 👨🏻‍💻

and how does he know about this stuff?

I’m a guy in my mid-thirties who enjoys reading a lot and helping ideas grow.

After guiding teams building and growing several websites and mobile apps, I’m now refocused on what I love most: helping and teaching businesses to clarify their message to stand out among all the noise and grow online.

My approach to work is focused on the full Customer Experience across Product, Brand and Support. Focusing on these 3 sections together and making sure to have a strong foundation helped me grow websites and apps, one of which grew adoption by 249% in just 6 months.

More specifically I use a mix of customer research and content marketing to get the right kind of traffic, attract visitors and convert them to customers. I love to break down complex ideas into bite-size, understandable concepts showing clear benefits which then scales your business.

Let me help you clarify your message and present it in a way which resonates with your customers!


Tell me more

Here’s what Know Your Social is all about

If you’re ever asked yourself any of the questions below, then you’re in the right place.

👉 “How do I speak about my product in a way that actually gets people to buy?”

👉 “How do I get more people to know about my startup?”

👉 “How can I get more customers?”

👉 “How can I price my products profitably and get people to buy them?”


If you’re asking these questions then you’re ready for growth here!

You’re a creator 🛠

Here’s what to expect

You’ve worked really hard on your product, you’ve looked at all the tiny details, you might even have an amazing team, but now you don’t know how to explain your product in a way to get customers.

This is an incredibly common problem which I’ve seen happening over and over again… it’s also very destructive!

When you don’t know how to present your product’s value in a way which resonates, is memorable and is relatable then pretty much everything else falls apart… branding, marketing, advertising… everything!

That is where I come in 👍

I help you (Smart Entrepreneurs, Startup Founders, CMOs, Executives, Product Managers) explain your product by aligning it with what your customers want to hear… and probably are already telling you!

In this way, together, we’ll refine your ideas and product features and come up with simple, direct messages which actually make sense to your customers. Many times, after getting closer to customers you’ll also discover that you need to re-prioritise some product roadmaps.

The problem is… How can you find the time to do all of this, at an expert level, while running your business?… while working a full-time job?… while raising a family?

Instead of going through hundreds of books, thousands of articles and wasting time on tactics and so-called “growth hacks”, just apply from a free consultation where we can see what are the pressing issues which you need to work on. If I think I can help you and we like each other then we can work together.


More detail 😎

Here’s something more about me

Favourites ⭐️
Movies: the Marvel Cinematic Universe

Book: Ready Player One

Business Book: Influence: The Psychology of Persuasion

Family 👩🏻‍💻 

👈 That’s my wife, Jessica, who is my motivation and keeps me sane. She’s an amazing UX artist and you’ll frequently hear me speak about her.