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Sony advert – 1983

Sony advert – 1983

Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.

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Friday morning strategy sessions

Friday morning strategy sessions

Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products - what to say, how, where... The ideas are in the founder’s/owner’s/marketer’s head but it’s often...

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Cognitive load

Cognitive load

Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...

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The creativity of product information

Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...

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Remove any tech-specific words

To explain what your company does in simple terms start by removing any tech-specific words from what you're saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics... things like AI, Blockchain, Machine...

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Zoom waiting rooms

Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...

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Help them change

What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.

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What are your customers telling you?

What are your customers telling you?

Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...

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The value of a product

The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them... 👉 Why should I care?...

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Conserve calories

Conserve calories

You’re in a noisy room. Someone calls out your name. You stop... 👇 How did you manage to hear and focus on that?? It turns out that our brain is processing all kinds of sounds and visuals without us realising it. Most of it is ignored as background noise. And...

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Record yourself saying it

Product exercise for the day... Grab your phone Open Camera... switch to selfie mode. Answer this "What does your product do?" 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it nailed down to a...

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Listening to people

Our primary task as marketers and creators is to listen to people. (shhh... just listen) (seriously) Find out what struggles they have. See how you can help them. Explain it in a way which they can understand... quickly. Build it. And ship it. Every time I have an...

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Write the way you talk

Tip from a 1982 David Ogilvy internal memo:"#2. Write the way you talk. Naturally." Really, it's that simple.Ignore the complex words.The long sentences and chunks of paragraphs.And it's ok not to have perfect punctuation all the timeWhoever reads your text will be...

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State of Social 2019

State of Social 2019

Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.

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20 books I read in 2017

20 books I read in 2017

In 2016 I had only finished 1 book… Ouch!
This had to change.

So, in 2017, I set a goal to read 10 books — 1 book per month with some buffer.

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