Blog
The goal of marketing is to drive revenue
The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start the sales process. Get on a trial....
Help them change
What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.
Their own words
If you have customers, the best place to find ideas for what to do next is in *their own words* 💥 What words are they using when they think about us?
What are your customers telling you?
Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...
The value of a product
The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them... 👉 Why should I care?...
Conserve calories
You’re in a noisy room. Someone calls out your name. You stop... 👇 How did you manage to hear and focus on that?? It turns out that our brain is processing all kinds of sounds and visuals without us realising it. Most of it is ignored as background noise. And...
Record yourself saying it
Product exercise for the day... Grab your phone Open Camera... switch to selfie mode. Answer this "What does your product do?" 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it nailed down to a...
Listening to people
Our primary task as marketers and creators is to listen to people. (shhh... just listen) (seriously) Find out what struggles they have. See how you can help them. Explain it in a way which they can understand... quickly. Build it. And ship it. Every time I have an...
Focus on one specific use for your product
Focus on one specific use for your product. 🏹 I'm sure the product could be a fit for Distributed Teams, for Events organisers, for Schools and [... add yours here]But you cannot be great for all of them. 😲 And it is extremely difficult to show value...
Write the way you talk
Tip from a 1982 David Ogilvy internal memo:"#2. Write the way you talk. Naturally." Really, it's that simple.Ignore the complex words.The long sentences and chunks of paragraphs.And it's ok not to have perfect punctuation all the timeWhoever reads your text will be...
How Apple missed an opportunity to tell a better story
Apple just launched a monitor costing $4,999 with an OPTIONAL stand at $999 😱
Yep! $999 just for a monitor stand, which you have to buy separately.
State of Social 2019
Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.
24 books I read last year and the ones you should be reading in 2019
It’s inspiring to see how the daily, automatic and almost insignificant habits shape who we are. I had read 1 book in 2016, then 20 books in 2017 and now 24 books in 2018! This reading habit transformed my thinking. “In my whole life, I have known no wise people (over...
20 books I read in 2017
In 2016 I had only finished 1 book… Ouch!
This had to change.
So, in 2017, I set a goal to read 10 books — 1 book per month with some buffer.