Join me behind the scenes…

As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how to think about it.

The confidential/practical parts are cut out from the video but you should get a good idea from this.

Here’s what we talk about, and the relevant timestamps…

00:00 Intro
00:10 1. Defining your ICP (Ideal Customer Profile)
01:32 2. Research Competitions
03:10 3. Develop your Messaging
04:58 4. Setting Targets
06:00 5. Choosing Your Tactics
07:54 6. Feedback / Measuring

1. Defining your ICP (Ideal Customer Profile)

• Who they are
• Where they work
• Challenges they face

2. Research Competitions

• Look at Reviews
• What are people Liking/Disliking/Resonating with about the competition on reviews
• USP (Unique Selling Proposition)

3. Develop your Messaging

• Listen to customers
• ICP pains

4. Setting Targets

• For the sales team
• For the Marketing team

5. Choosing Your Tactics

• Outbound plan
• Content Plan
• Partnerships
• Marketing Strategy
  • Channels
  • KPI/Channel
  • Budget
  • Tech Stack

6. Feedback / Measuring

That should be a good basis for any PM or Founder to put together a go-to-market strategy and iterate from there.