Frame of mind to prioritize a redesign

Matthew Zammit

Oct 11, 2022

A redesign is a perfect exercise to rethink parts of the experience:
– what does not feel right;
– what’s off-brand;
– what could respond better;
– all those micro-interactions (which never get to be prioritised);

The challenge at early-stage is how much effort to put into re-designing something which basically already works vs. new and more urgent core functionality.

So we worked on this as a parallel stream… sort-of like a side project. It took slightly longer to get to market but allowed us to spend the time on it while still delivering core functionality.
… and making sure that every single font size on every single screen matches 😅

And now Ferry app v1.5 looks so fresh with this new redesign ✌️