Liquid Death valued at $700m – Positioning Success!

Matthew Zammit

Oct 17, 2022
Liquid Death, a startup that sells water in beer cans, has just been valuated at $700million with its latest round.

Liquid Death Mountain Water is literally water from the Austrian alps… in a can!

Anyone could have thought of this idea but the Product is far more than the idea. The execution is everything.

Liquid Death Mountain Water have nailed their product positioning, their brand and community, and they are now getting close to a $1billion valuation.

I guess, sometimes water tastes better when it’s in a cool-looking can.