By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. ... that’s why you’ll never get an email from me starting with “Dear...
Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging... ❌ in 2010 speaking about The Product: "Sync your files online and across computers". ✅ in 2020 speaking about The Outcome: "Focus on the work that matters... bring all...
What are your happiest customers saying about you? Discover that and go do more of it. Sounds obvious but it’s surprising how many teams ignore this by never investing time to talk to customers.
Your landing page needs to answer 3 basic questions: 1. What do you offer? 👉 Explain the value you provide; 2. Why should I care? 👉 Explain how this creates value for them; 3. How do I buy it? 👉 Make taking the next steps easy; Answer these 3...
Value is about the other person, not about you. One of the simplest changes you can do is to reframe the value which your product is giving. “Here’s what our product can do” And “Here’s what you can do with our product” Both sound similar But are completely different...
Preparing the December reading stack ✌️ 1️⃣ Show your work - Austin Kleon2️⃣ Out of the Silent Planet - C.S. Lewis3️⃣ Obviously Awesome - April Dunford4️⃣ The Ultimate Sales Machine - Chet...
The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start...
Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.
It’s inspiring to see how the daily, automatic and almost insignificant habits shape who we are. I had read 1 book in 2016, then 20 books in 2017 and now 24 books in 2018! This reading habit transformed my thinking. “In my whole life, I have known no wise people (over...