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Proper grammar

By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. ... that’s why you’ll never get an email from me starting with “Dear...

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Sell the outcomes

Sell the outcomes

Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging... ❌ in 2010 speaking about The Product: "Sync your files online and across computers". ✅ in 2020 speaking about The Outcome: "Focus on the work that matters... bring all...

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What I’m reading in December 2020

What I’m reading in December 2020

Preparing the December reading stack ✌️ 1️⃣ Show your work - Austin Kleon2️⃣ Out of the Silent Planet - C.S. Lewis3️⃣ Obviously Awesome - April Dunford4️⃣ The Ultimate Sales Machine - Chet...

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The goal of marketing is to drive revenue

The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start the sales process. Get on a trial....

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State of Social 2019

State of Social 2019

Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.

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