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Value is about the other person, not about you.

[avatar]

Digital Strategist, Founder of Know Your Social

Dec 4, 2020 | Featured, Positioning, Strategy

[avatar]

Digital Strategist, Founder of Know Your Social

Dec 4, 2020 | Featured, Positioning, Strategy

Value is about the other person, not about you.

One of the simplest changes you can do is to reframe the value which your product is giving.

“Here’s what our product can do”

And

“Here’s what you can do with our product”

Both sound similar

But are completely different approaches to your positioning.

One speaks about your product.

The other about the value your product brings to a person’s life.

Subtle, yet very different.