Knowing more about people

Matthew Zammit

Dec 17, 2020

The best marketers don’t know more about the latest trick, tactic, tool or channel.

They know more about… people.

They understand how people think and make decisions.

Knowing more about people works today, next month, next year and in 10years.

and that’s what your marketing person should be great at.

The tactics are just a Google search away.

Invest accordingly.