“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’”
– Seth Godin
Be specific about your product marketing.
Not everyone will like it / like you. And that’s ok.
We have enough average stuff for average people.
Targeting makes your product remarkable for that particular audience.