By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words.
That’s because I deliberately write as I talk. And I try to write everything in this way.
… that’s why you’ll never get an email from me starting with “Dear Madame”. 🤢
People have short attention spans and little patience. They don’t want to waste mental calories.
And if they don’t understand immediately, they move on.
For me, the best way to write is to make it feel like a conversation, to get you to understand quickly, why it’s important and what to do about it.
You should try it.
It works for me
And might work for you too.