Marketing is about 2 things

Matthew Zammit

Digital Strategist, Founder of Know Your Social

Dec 29, 2020 | Marketing, Positioning

Matthew Zammit

Digital Strategist, Founder of Know Your Social

Dec 29, 2020 | Marketing, Positioning

Marketing is about 2 things:

1. Psychology;
2. Copywriting;

It’s about how people think to make a decision;
and how to write in a way that you’re clear and trusted with their attention.

The more I study marketing the more this gets obvious.

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