What’s in it for me?

Matthew Zammit

Digital Strategist, Founder of Know Your Social

Dec 15, 2020 | Positioning

Matthew Zammit

Digital Strategist, Founder of Know Your Social

Dec 15, 2020 | Positioning

Every time you communicate with a potential customer they’re asking the same question:

“What’s in it for me?”

If you don’t answer, they won’t buy.

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