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How to handle an unlucky brand name

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Digital Strategist, Founder of Know Your Social

Jan 9, 2021 | Marketing, Positioning

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Digital Strategist, Founder of Know Your Social

Jan 9, 2021 | Marketing, Positioning

This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic.

It’s magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when renaming.