Record yourself saying it

Matthew Zammit

Nov 5, 2020

Product exercise for the day…

Grab your phone
Open Camera… switch to selfie mode.

Answer this “What does your product do?” 🤔
record yourself saying it.

Then re-watch yourself. 🙈
Are you clear and to the point?
Do you have it nailed down to a sound-bite?
Does your website say that same thing or are you saying something completely different?

If you can’t explain your product then probably others can’t either.

go on try it, really! 🤳
and then let’s work on your product messaging.