Not to have a pretty website.
Not to write exciting emails.
Not to build a great brand.
But to drive revenue.
And the best way to do this is to get people to take direct actions and start the sales process.
Get on a trial.
Book a demo.
Request a call-back.
Marketing is all fluff if it does not lead to a clear call-to-action which leads to revenue… and that’s probably why you’re finding it difficult to justify your marketing budget.
What revenue KPI is your marketing team directly contributing to? This is your north star.
How is that landing page contributing? What about that blog post? and that email? that new product?
We’re not always selling, but the action and intent is there.
What process do you need to change to point to a revenue KPI?