We always write about that bigger business goal

Matthew Zammit

Nov 20, 2020

What’s your business goal? Your North Star? What are you trying to achieve?

Everything you write should be aligned to that larger business goal.

Every blog post,
Every video,
Every website header,
Every landing page…

Ask yourself “what goal is this serving?”

This makes you care more about what you’re saying.
And guess what?
If you care more about it, it will sound more genuine.