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The value of a product

Digital Strategist, Founder of Know Your Social

Nov 8, 2020 | Marketing, Positioning

Digital Strategist, Founder of Know Your Social

Nov 8, 2020 | Marketing, Positioning

The value of a product is only based on what someone else thinks they are getting from it. 🙌

The value is 100% about the other person and not about you.

And so, your product must be shown in a way which is of value to them…

👉 Why should I care?
👉 How does it make my life better?

It doesn’t matter what you think, and that the product has 55 cool new features. What’s the real value and the one thing which makes their life better?

Focus on that and then we get permission to speak about the rest.