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Sony advert – 1983

Digital Strategist, Founder of Know Your Social

Nov 22, 2020 | Ads, Positioning

Digital Strategist, Founder of Know Your Social

Nov 22, 2020 | Ads, Positioning

Brilliant ad from 1983! Love the comparison!

The Walkman-listening person can’t even start to imagine the volume of choices we have today.

Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.