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Where they come from and where they are spending time

by Matthew Zammit | Apr 23, 2021 | Growth, Marketing

Understanding where your users come from and where they are spending time on your website is crucial. Knowing where they come from helps you make decisions around strategy, what to focus on and where to put the money on acquisition channels to get more users, and...
How Listnr can improve their homepage conversion by changing 2 things!

How Listnr can improve their homepage conversion by changing 2 things!

by Matthew Zammit | Apr 15, 2021 | Marketing, Positioning, Product, Social Media, Video

Here’s how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I’ve been doing more homepage reviews every week and this is the first raw real-time review I’m sharing publicly 🔥 Will share more of these if you...
Founders, here’s how to do Social

Founders, here’s how to do Social

by Matthew Zammit | Apr 13, 2021 | Leadership, Positioning, Social Media, Startup, Video

Here’s what I think every B2B startup Founder should be doing at the moment.This seems to be a hot topic as I get asked this question a couple of times every week… so here’s my current take: Focus on LinkedIn. Organic growth is still good vs Facebook...

This “latest” strategy is 98 years old

by Matthew Zammit | Apr 7, 2021 | Marketing, Positioning

“Remember the people you address are selfish, as we all are.They care nothing about your interests or profit. They seek service for themselves.Ignoring this fact is a common mistake and a costly mistake.”— Claude C. Hopkins… 1923 from the book “Scientific...
Who’s it for? and What’s it for?

Who’s it for? and What’s it for?

by Matthew Zammit | Mar 30, 2021 | Marketing, Positioning, Product

Two very important questions to ask yourself.They are more important than your actual product features.👇 As a Founder/Marketer/Product Manager, these are 2 of the most important questions you need to have a very clear answer for. 👉 Who’s it...
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