The bar is so low in B2B SaaS sales!
The bar is so low in B2B SaaS selling! If you just work a tiny bit to improve the experience you’re already much better than the rest. Based on a true story… I’m looking for a SaaS tool for a client. After doing all my research, I find what I think...
It’s mostly about what others are saying about you
Here’s how most B2B SaaS selling works: – “Go with [X]. I work with them and they’re great!” – “I haven’t used them, but I’ve heard good things about them” – “I know the CMO there, want an...
Cohere website teardown
Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...
Perception vs. Features
It’s all about their perception and not your product features. What your customer believes… is reality! It’s our job to help them see how our product can help them and to address their concerns for them to believe it.