How to come up with content ideas
Introduction You know the feeling. You want to write the content for your blog, but you have no idea what to write about. This is a problem that many of us face on a regular basis. Fortunately, there are ways to come up with ideas for writing blog posts without having...
Collecting feedback in B2B SaaS
You need a constant stream of feedback from your customers. In B2B SaaS there are 3 ways to collect that feedback… and my favourite is number 3: 1. The Sales Team 2. One-on-One calls with Customers 3. In-Product feedback If you can do all three, you’ll have a gold...
Human vs. AI
In the coming few years the real important skill to have will be knowing how to define Strategy (and deal with people?). Most other things will be automated and commoditised. Writing, coding, ads, designing … all will have very good software alternatives. Of course...
Your biggest competitor is a spreadsheet
If you’re a SaaS startup, odds are your biggest competitor is Microsoft Excel. Think about it: people don’t buy the problem, they buy your solution. That means if your product doesn’t solve their problem better than a custom spreadsheet they’ve...