Explain in a simpler way
If people cannot describe your product in a couple of words to their friends, it’s not going to work. Even super-niche products can be explained in a simpler way which shows clear value. No product is too complex to explain in a few words.
How to handle an unlucky brand name
This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It’s magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when...
There is no product that everyone wants
“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...
Marketing is about 2 things
Marketing is about 2 things: 1. Psychology; 2. Copywriting; It’s about how people think to make a decision; and how to write in a way that you’re clear and trusted with their attention. The more I study marketing the more this gets...