There is no product that everyone wants
“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...
Marketing is about 2 things
Marketing is about 2 things: 1. Psychology; 2. Copywriting; It’s about how people think to make a decision; and how to write in a way that you’re clear and trusted with their attention. The more I study marketing the more this gets...
Get a free consultation
Sometimes you’re too close to your product to see where you’re being too vague… or too technical… or just not clear. That’s when you need someone to show you how you can be clearer and see new opportunities for growth. If this sounds like...
Proper grammar
By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. … that’s why you’ll never get an email from me starting with “Dear...