How to handle an unlucky brand name

How to handle an unlucky brand name

by | Jan 9, 2021 | Marketing, Positioning

This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It’s magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when renaming....

There is no product that everyone wants

by | Jan 5, 2021 | Marketing, Positioning

“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...

Marketing is about 2 things

by | Dec 29, 2020 | Marketing, Positioning

Marketing is about 2 things: 1. Psychology; 2. Copywriting; It’s about how people think to make a decision; and how to write in a way that you’re clear and trusted with their attention. The more I study marketing the more this gets...

Proper grammar

by | Dec 28, 2020 | Featured, Marketing, Positioning, Strategy

By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. … that’s why you’ll never get an email from me starting with “Dear...