Friday morning strategy sessions

Friday morning strategy sessions

Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products – what to say, how, where… The ideas are in the founder’s/owner’s/marketer’s head but...
Cognitive load

Cognitive load

Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...

The creativity of product information

Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...