Understood the fastest
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money.
Simplicity = Money
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money

Cognitive load
Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...
The creativity of product information
Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...