Behind the scenes: A Product Manager creating a Go-To-Market Strategy
Join me behind the scenes… As a Product Manager, sometimes you have to define the Go-To-Market strategy to be used by the rest of the business to grow the product. Come along behind the scenes as we go through the main steps of a GTM strategy, what’s important and how...
Four tips to succeed as a Product Leader in a startup
As a startup product leader, there are many things that you should know in order to drive the success of your product and your company. But beyond the technical skills and business acumen that are essential for the role, there are also a number of less obvious but...
5 things every PM should know
As a Product Manager, you’re an integral part of the business. You’re responsible for building products and putting together a great team. You need to know how to impact the business and use data. What does all of this mean? Well, let’s break it...
Should we use NPS?
This question keeps cropping up on calls I have with startups looking to improve their user’s experience… and I have a somewhat love-hate relationship with NPS. Let’s first go through why I don’t like NPS. Why I don’t like NPS 1....