Blog/Strategy
Web analytics doesn’t tell you the full story

Web analytics doesn’t tell you the full story

Improving the customer experience of a product is an art and an opinion. or is it? 🤔 The truth is, you need more than just what Google Analytics tells you to see what's really happening in between the recorded pages and the clicks. One of the first things I...

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On keeping happy customers

You spend half your budget on acquiring customers but to be successful you need to keep them... and keep them happy Happy customers will spend more each month and will keep buying from you If they are upset, or not seeing value, they'll cancel, quickly. One way to...

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Upselling in e-commerce

Upselling in e-commerce

Some very last minute tip to improve your Black Friday and Cyber Monday ecommerce selling. 🤑... there's still some time to include an upgrade flow 😉 What I really like about this is that when done right, cross-selling and upselling can add to your...

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All the organisation has to be on board

When focusing on a Product-Led Growth strategy, it is essential to have all the organisation on board. Product-Led Growth leads with the value of the product to enable growth, rather than through Marketing or Sales. As users gain value from using the product they will...

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Friday morning strategy sessions

Friday morning strategy sessions

Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products - what to say, how, where... The ideas are in the founder’s/owner’s/marketer’s head but it’s often...

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State of Social 2019

State of Social 2019

Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you can report exactly what’s working and what’s not giving return.

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