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Starbucks’ positioning

Starbucks’ positioning

“We are not in the coffee business serving people, We are in the people business serving coffee.” said Howard Schultz, Founder of Starbucks ☕️ Both sound similar but are completely different approaches to Starbucks' positioning. People could get coffee...

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Sony advert – 1983

Sony advert – 1983

Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.

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