Every time you communicate with a potential customer they're asking the same question: "What's in it for me?" If you don't answer, they won't buy.
What’s in it for me?
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Starbucks’ positioning
“We are not in the coffee business serving people, We are in the people business serving coffee.” said Howard Schultz, Founder of Starbucks ☕️ Both sound similar but are completely different approaches to Starbucks' positioning. People could get coffee...
“they’re telling other people to buy from us”
From “they don’t know we exist” to “they’re telling other people to buy from us” That’s the journey you have to go through for growth. And the first challenge is to see where you’re currently at and what to focus on to get the most benefit. Focusing on Activation when...
It’s obvious in your head but you’re not saying it
What’s your customer’s view on the problem you solve? What alternative are they using to solve this? Why are you different? And why is that meaningful? These are some of the questions we try to answer when looking at your product and homepage. Sometimes you are way...
Value is about the other person, not about you.
Value is about the other person, not about you. One of the simplest changes you can do is to reframe the value which your product is giving. “Here’s what our product can do” And “Here’s what you can do with our product” Both sound similar But are completely different...
3 questions you need to be answering quickly to increase website conversion
Over the last few months, I've run this exercise with 27 startups and we were all impressed at the level of clarity they were able to go away with every-single-time. 🚀 It helped them gain a simple way to describe their products in a concise way.And also gave...
Sony advert – 1983
Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.
We always write about that bigger business goal
What’s your business goal? Your North Star? What are you trying to achieve? Everything you write should be aligned to that larger business goal. Every blog post, Every video, Every website header, Every landing page... Ask yourself “what goal is this serving?” This...
Understood the fastest
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money.
Simplicity = Money
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money