Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...
Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...
To explain what your company does in simple terms start by removing any tech-specific words from what you're saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics... things like AI, Blockchain, Machine...
Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...
If you have customers, the best place to find ideas for what to do next is in *their own words* 💥 What words are they using when they think about us?
Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...
The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them... 👉 Why should I care?...
You’re in a noisy room. Someone calls out your name. You stop... 👇 How did you manage to hear and focus on that?? It turns out that our brain is processing all kinds of sounds and visuals without us realising it. Most of it is ignored as background noise. And...
Product exercise for the day... Grab your phone Open Camera... switch to selfie mode. Answer this "What does your product do?" 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it nailed down to a...
Focus on one specific use for your product. 🏹 I'm sure the product could be a fit for Distributed Teams, for Events organisers, for Schools and [... add yours here]But you cannot be great for all of them. 😲 And it is extremely difficult to show value...
Tip from a 1982 David Ogilvy internal memo:"#2. Write the way you talk. Naturally." Really, it's that simple.Ignore the complex words.The long sentences and chunks of paragraphs.And it's ok not to have perfect punctuation all the timeWhoever reads your text will be...
Apple just launched a monitor costing $4,999 with an OPTIONAL stand at $999 😱
Yep! $999 just for a monitor stand, which you have to buy separately.