Write the way you talk
Tip from a 1982 David Ogilvy internal memo:”#2. Write the way you talk. Naturally.” Really, it’s that simple.Ignore the complex words.The long sentences and chunks of paragraphs.And it’s ok not to have perfect punctuation all the timeWhoever...
How Apple missed an opportunity to tell a better story
The Apple way Apple just launched a monitor costing $4,999 with an OPTIONAL stand at $999 😱 Yep! $999 just for a monitor stand, which you have to buy separately. Most professionals buying this type of monitor already have stands as part of a fixed setup and...
State of Social 2019
Imagine you are an amazing Social Media Marketer! You are in charge of a brand (or manage multiple clients), you have a perfect content plan, you know exactly what to post, when to post, how to post and where to post, you have perfect control of your budget and you...
24 books I read last year and the ones you should be reading in 2019
It’s inspiring to see how the daily, automatic and almost insignificant habits shape who we are. I had read 1 book in 2016, then 20 books in 2017 and now 24 books in 2018! This reading habit transformed my thinking. “In my whole life, I have known no wise people (over...