Matthew Zammit, Author at Know your social - Page 15 of 24

Sell the outcomes

Sell the outcomes

by Matthew Zammit | Dec 21, 2020 | Featured, Marketing, Positioning

Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging… ❌ in 2010 speaking about The Product: “Sync your files online and across computers”. ✅ in 2020 speaking about The Outcome: “Focus on the work...

My iPhone homescreen

My iPhone homescreen

by Matthew Zammit | Dec 20, 2020 | Personal

I might be having a bit too much fun customising my iPhone homescreen 😅 Apple has been very strict not allowing customisations but with iOS14 a workaround was introduced and iOS 14.3 has finally made it usable without having to open the shortcuts app every...

Time to talk to customers

by Matthew Zammit | Dec 19, 2020 | Featured, Growth, Marketing, Positioning

What are your happiest customers saying about you? Discover that and go do more of it. Sounds obvious but it’s surprising how many teams ignore this by never investing time to talk to customers.

Answer these 3 questions on your landing page

by Matthew Zammit | Dec 18, 2020 | Featured, Marketing, Positioning

Your landing page needs to answer 3 basic questions: 1. What do you offer? 👉 Explain the value you provide; 2. Why should I care? 👉 Explain how this creates value for them; 3. How do I buy it? 👉 Make taking the next steps easy; Answer these 3...