Remove any tech-specific words

To explain what your company does in simple terms start by removing any tech-specific words from what you’re saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics… things like AI,...

Zoom waiting rooms

Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...

The goal of marketing is to drive revenue

The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start the sales process. Get on a trial....

Help them change

What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.